This area has been seeing an increasing interest over the last several years and has become a well-desired area for retail development.  Some of the most notable projects that have recently been completed include the newly expanded Wal-Mart Supercenter.  This Wal-Mart is touted to be the biggest in the region; it has more than doubled in size- increasing from 87,000 square feet to over 210,000 square feet.  The Harley-Davidson Shop of Rochester completed construction and opened its doors in April and the new Meineke Car Care Center completed construction and is open for business. 

In addition to the number of retail projects, there have been several restaurants to open along this corridor.  In addition to the restaurants, Rochester’s first nationally branded hotel, a 78-room Holiday Inn Express with an indoor pool, is under construction.      

The City of Rochester is considering the establishment of a tax increment financing (TIF) district oriented toward commercial development along the New Hampshire Route 11 commercial corridor for an area north of Exit 15 of the Spaulding Turnpike to the Farmington Town line.  Consideration is being given to the development of new access roads through properties on the westerly side of Route 11 that could serve to attract new commercial development by improving access and lot frontage.  In part, the City hopes to create a setting that would be attractive to larger scale “big box” and other retail uses to the corridor.

The proposed loop & frontage road is in a preliminary engineering phase and is expected to open up the entire corridor.  The City of Rochester feels that this will be another major tool in Rochester solidifying its status as a destination city. 

        10,20 & 25 minute drive time map

Retail Sales Within 25-Minute Drive of Downtown Rochester

Businesses currently in Rochester:

Businesses currently under construction in Rochester:

Lowe’s

Kohl’s

Maurice’s

Famous Footwear

Holiday Inn Express

Starbuck’s

Ben Franklin Crafts

Traffic Counts Route 11 –
Farmington Road:

Primary Development District

Average New Weekday Trip Ends
24,071

Increase in Weekday PM Peak Trips
2,222 

Total Development District

Average New Weekday Trip Ends
36,439

Increase in Weekday PM Peak Trips
3,465

32% Increase on peak season weekends!